UTM Builder

What is a UTM Builder?

A UTM Builder is a marketing analytics tool that creates UTM (Urchin Tracking Module) parameters for URLs to track the source, medium, campaign, and other details of website traffic in analytics platforms like Google Analytics. UTM parameters are essential for marketers, SEO specialists, and business owners to understand which marketing channels, campaigns, and content drive the most valuable traffic and conversions. This builder helps digital marketers, content creators, and business owners create properly formatted UTM-tagged URLs that enable accurate tracking and attribution. Whether you're running email campaigns, social media ads, content marketing, or any other marketing initiatives, UTM parameters help you measure ROI. Explore our AI-powered marketing tools for more analytics and tracking utilities.

How to Use a UTM Builder?

Building UTM-tagged URLs is straightforward:

1. Enter Base URL: Type the destination URL you want to track (e.g., your website page or landing page).
2. Fill UTM Parameters: Enter the source (where traffic comes from), medium (marketing medium), campaign name, and optionally term and content parameters.
3. Generate URL: Click "Generate" to create the UTM-tagged URL with all parameters properly formatted.
4. Review URL: Review the generated URL to ensure all parameters are correct and properly formatted.
5. Use in Campaigns: Copy the UTM-tagged URL and use it in your marketing campaigns, emails, social media posts, or ads to track performance in analytics.

This builder is essential for digital marketers tracking campaign performance, SEO specialists measuring traffic sources, business owners analyzing marketing ROI, or anyone who needs to create UTM-tagged URLs for accurate traffic attribution and analytics tracking in Google Analytics or other analytics platforms.